Brown Hotels Branding
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As part of my role as a brand designer at Brown, I designed different items and campaigns for each of the hotels and for the chain itself, while each hotel has its own unique branding.
Skills
Story Telling, Visual Identity, Marketing Design
Problem Solving
The challenge here was to design the exact same items for different hotels while following the brand guidelines of each of the hotels.
Process
Understanding each hotel's visual language and implicating it on different applications in a refreshing and not too repetitive way.
Campaign Design
Overview:
Brown Hotels, a boutique hotel collection known for its vibrant and stylish atmosphere, sought to promote last-minute reservations with an engaging digital campaign.
Challenge:
The objective was to capture the attention of spontaneous travelers and nightlife enthusiasts, encouraging them to book a stay with an enticing 20% discount on last-minute bookings.
Solution
I designed a visually striking campaign centered around the concept of spontaneity and indulgence. Using bold typography, dynamic imagery, and vibrant accent colors like pink and orange, the campaign evokes the excitement of a night out and the allure of a spontaneous getaway. The messaging, including phrases like “Work Hard, Play Hard” and “Partied Out?”, resonates with the brand’s youthful, urban audience.
Execution
The campaign was rolled out across multiple digital touchpoints, including Instagram Stories and email newsletters. Each asset was designed to be visually cohesive while tailored to its specific platform, ensuring a seamless brand experience. Strong CTAs such as “Book Your Room” and “Check Availability” encouraged immediate action.
Results
The campaign successfully captured the essence of Brown Hotels’ vibrant lifestyle, positioning the brand as the perfect choice for spontaneous travelers seeking stylish accommodations.
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