Brown Hotels
Contributors
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Client: Brown hotels
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Marketing & Social: Adi zarfaty, oren gal
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Design director: Karin Perez
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Created as part of my work as brand & web deisgner at brown hotels.
skills
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Visual identity design
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Campaign concepting & execution
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Ad creatives & performance-focused design
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Website and landing page design
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Guest experience-focused messaging
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Cross-functional teamwork (marketing, social, external studios)
Design and execution of marketing materials and printed brand assets for Brown Hotels, a boutique hospitality group known for its distinct aesthetic and urban sensibility.
My work at Brown focused on creating a wide range of collateral, both digital and print, while carefully following the existing brand book and visual guidelines to ensure consistency across all guest-facing touchpoints.
Working within Brown Hotels’ established design language, the materials were crafted to reinforce the brand’s signature atmosphere: bold, stylish, and effortlessly cool. From brochures and menus to signage, postcards, and promotional assets, each piece translates the brand’s personality into clear, refined compositions that elevate the guest experience and maintain cohesive visual storytelling across properties.
Campaign Design
Overview:
Brown Hotels, a boutique hotel collection known for its vibrant and stylish atmosphere, sought to promote last-minute reservations with an engaging digital campaign.
Challenge:
The objective was to capture the attention of spontaneous travelers and nightlife enthusiasts, encouraging them to book a stay with an enticing 20% discount on last-minute bookings.
Solution
I designed a visually striking campaign centered around the concept of spontaneity and indulgence. Using bold typography, dynamic imagery, and vibrant accent colors like pink and orange, the campaign evokes the excitement of a night out and the allure of a spontaneous getaway. The messaging, including phrases like “Work Hard, Play Hard” and “Partied Out?”, resonates with the brand’s youthful, urban audience.
Execution
The campaign was rolled out across multiple digital touchpoints, including Instagram Stories and email newsletters. Each asset was designed to be visually cohesive while tailored to its specific platform, ensuring a seamless brand experience. Strong CTAs such as “Book Your Room” and “Check Availability” encouraged immediate action.
Results
The campaign successfully captured the essence of Brown Hotels’ vibrant lifestyle, positioning the brand as the perfect choice for spontaneous travelers seeking stylish accommodations.
