Tutto
Contributors
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Client: Alona berkowicz
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Strategy: Dor tenenbaum
Created as part of my work at Basman-Tenenbaum studio as a brand and web designer.
skills
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Visual identity design
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Marketing collateral design (brochures, ads, social assets)
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Consistency & Systems Thinking
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Trend Research
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Cross-functional teamwork (marketing, vendors, external studios)
Development of the brand story and visual identity for TUTTO, a home-styling brand created to make interior design simple, precise, and inspiring.
Since TUTTO offers a curated collection of timeless pieces from leading European design brands, the identity needed to reflect both elegance and accessibility. This balance guided the creation of a clean, contemporary design system supported by subtle details that highlight craftsmanship, quality, and the beauty of considered living.
The name “TUTTO” meaning “everything” in Italian- reinforces the brand’s promise to provide all the essentials for a beautifully designed home, and the visual identity was built to echo this sense of completeness and effortless style.
Home is where pieces come together
Shapes, textures, moments, and memories.
TUTTO celebrates connections: between form and function, elegance and comfort, people and the spaces they live in.
This idea guided the development of the logo, which was designed to embody the harmony at the heart of TUTTO. Its clean geometry and balanced composition reflect the interplay between aesthetic beauty and practical living, while its subtle details echo the tactile, emotional qualities of the home. The result is a mark that feels both refined and inviting, capturing the essence of curated spaces and the meaningful moments they hold.
