Colón Tours
Contributors
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Client: Moshik Bibi, Sharon Albin, Avi Feler Mualem
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Marketing & Strategy: Adi Giladi
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Created as part of my work at Basman-Tenenbaum studio as a brand and web designer.
skills
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Visual identity design
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UX research & user flows
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Wireframing & prototyping
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Website and landing page design
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Guest experience-focused messaging
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Cross-functional teamwork (marketing, vendors, external studios)
Rebranding and visual identity design for Colón Tours, an international tour company dedicated to creating immersive, story-driven travel experiences for Israeli travelers.
The project included redefining the brand positioning, visual language, and tone of voice across all marketing materials and designing a new website.
Colón Tours blends cultural depth with a warm, personal approach to guided travel, the branding needed to express both expertise and human connection. This duality informed the creation of a visual system that feels rich, authentic, and inviting, drawing from European textures, and a vibrant, approachable color palette.
Traveling is about new stories & people.
The visual identity for Colón Tours is built around the idea that travel is a story, one shaped by people, moments, and meaningful connections.
The design language combines warmth, clarity, and cultural richness to reflect the company’s human-centered approach to guided travel.
Digital presence & web design
The social and web design extend Colón Tours’ visual identity into a warm, engaging digital experience.
The website was designed to feel intuitive and story-driven, with clear navigation, immersive imagery, and a layout that highlights each tour’s unique character.
On social platforms, the visual language translates into dynamic templates, authentic photography, and content structures that balance inspiration with clarity. Together, the digital ecosystem strengthens the brand’s personality—approachable, knowledgeable, and rooted in meaningful travel—while providing users with a seamless path from curiosity to booking.
