Dondy
Contributors
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Client: Or Schrieber, Tamir Or
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Marketing & Strategy: Inbal Or
skills
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Visual identity design
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UX research & user flows
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Wireframing & prototyping
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Website and landing page design
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Cross-functional teamwork (marketing, vendors, external studios)
Visual identity and web design for Dondy, a SaaS platform that helps businesses transform WhatsApp into a fully optimized revenue channel.
Dondy combines advanced automation with an intuitive, human-centered communication experience, so the branding needed to reflect both technological sophistication and approachability.
This duality informed the creation of a clean, modern visual identity, featuring bold shapes, streamlined typography, and a vibrant, digital-first color palette that conveys clarity, efficiency, and momentum.
Web Design
Research
Target Audience: We identified that Dondy’s primary audience includes small to medium-sized businesses looking to streamline their sales and customer service via WhatsApp. Understanding their pain points (e.g., difficulty in reaching customers, time-consuming processes) helped us design a website that would speak directly to these needs.
Persona Development: Based on the research, we created two primary user personas:
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Small Business Owner Sam: A hands-on entrepreneur who needs a simple and efficient way to manage customer interactions and sales via WhatsApp.
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Sales Manager Sofia: A sales manager at a mid-sized business looking for automation tools to streamline her team’s communication and improve lead conversion.
These personas helped us ensure the website spoke to both technical and non-technical users.
Simplicity
A clean layout with intuitive navigation, allowing users to easily understand Dondy’s value proposition.
User Flow
Streamlined content with a logical progression that educates the user, from understanding the service to taking action (signing up, starting a trial, or booking a demo).
Responsive Design
A fully responsive website that functions seamlessly across all devices, ensuring a positive experience for users no matter where they access the site from.
